Welcome to DNAFit Life Sciences Limited (DNAFit).
This Consent Document gives you control of your journey with us by providing you with the key information that you will need in making decisions about utilising our service.
Please read this document carefully and email email@example.com if you have any queries.
WHAT TO EXPECT FROM DNAFIT
It is not our intention to provide you with specific medical advice but rather provide you with the information to better understand the health risks and benefits associated with your genotype. The information supplied to you does not confirm or replace any medical diagnosis or status conferred by a health care professional. The information provided to you is not a genetic diagnosis of disease, nor does it identify any existing medical condition.
Furthermore, DNAFit do not provide any information about your ancestry.
If you have any specific concerns related to health status, genetic testing or lifestyle modifications in relation to your own personal health then please consult with a qualified physician, doctor or genetic counsellor.
The information provided to you is neither comprehensive or absolute and may not be applicable to individual circumstances should the information be subsequently deemed inaccurate or out of date following scientific advances.
The purpose of the DNAFit service is to give you the power to use your genetic information to explore personalised solutions to reach your fitness and nutritional goals. We aim to give you further understanding of your own macro and micronutrient needs, your response to power or endurance exercise and recovery.
Genetics is only one part of the picture and so the value comes from understanding your genetic profile so that you can make sustainable changes in conjunction with your own goals, lifestyle and environment to unlock your potential, whether it be for sports performance or general wellbeing.
THE SCIENCE BEHIND THE SERVICE
Genetically there are the differences we all see, such as eye and hair colour, but there are also the differences that we don’t see, how we metabolise nutrients for example, the way we deal with toxins, how well we react to different types of exercise. We all interact with the environment in our own unique way and it is in the combination of the differences that define our individuality.
DNAFit uses data related to your genotype (e.g. A, T, C, G at different genetic markers), generated through the analysis of your saliva sample. We focus our work specifically on two realms of genetic science, Exercise Genomics and Nutrigenomics with the aim of giving you the insight to help you train, eat and feel your best.
We only use researched genes for analysis using published literature from many hundreds of scientific studies for candidate data. When selecting genes to use in our testing, we consider relevance to our services, good sample sizes, source reputability and evidence of gene x environment interaction.
For more detailed information on the genes we test for and the studies behind the science please visit www.dnafit.com/science
DATA PROCESSING, PROTECTION AND DELETION
DNAFit being a registered organisation in the United Kingdom will take reasonable measures to keep your information safe in accordance with the principles under the EU General Data Protection Regulation (GDPR) as a minimum standard. We expect our contracted third party processors to meet the same level of protection and where we interact with users, partners and service providers in other territories, we will observe other global data protection requirements provided we continue to meet our obligations under GDPR.
Your information will only be shared with third parties contracted to undertake necessary processing on behalf of DNAFit and may take place in or outside the EU. Our third parties regardless of territory will be contractually committed to comply with our policies and data protection obligations. We will maintain control of data shared with our third party service providers and will not permit them to further use your information for any other purpose than as instructed by us.
Your personal and genetic information will be stored on our secure database all the time your account remains active or until such a time that we decide it is no longer required. You may request for us to close your account at any time and request for your data to be deleted.
Accounts will be closed within 30 days upon request. All Genetic Information will be deleted from your account and the DNAFit database and Data Processors except data relating to order history for accounting purposes and information required to meet legal or regulatory obligations. You may request details on the data that we must retain.
All Data Processors will be instructed to delete any information stored unless subject to the above exceptions and your genetic information will not be used in any new R&D after your account is closed.
Your information will not be used for any other purpose than as described in this Consent Document, or shared without further consent being obtained by you unless required by law enforcement or regulators.
R&D, QUALITY ASSURANCE AND AUDITING
We will use the information you give to us in product ‘R&D’ (Research and Development) to enhance the DNAFit services, the quality of the products and the customer journey. Information for this purpose will be used only within DNAFit and will be de-identified. Our analytics for this will include but not be limited to web behaviour, product acquisition, user demographics, campaign results and complaints. This is voluntary and DNAFit appreciates your participation to help us continuously improve.
DNAFit practices, processes and procedures are closely monitored to ensure the organisation operates and complies with the principles of our policies and seeks to remediate any known risks and improve quality control within the organisation.
From time to time, an audit may take place internally or by a reputable and contracted third party to independently observe and assess DNAFit and report findings for attention. During these reviews, personal, genetic or self-reported information held may need to be made available where appropriate and in context of the audit.
As a user of DNAFit, you must let us use your information for quality assurance and auditing if required.
RISKS AND CONSIDERATIONS
When entering into agreement with DNAFit to utilise any of the services at any level, you consent to the following statements: